Blog Post
Rivian Seasonal Sonic Branding
Rivian Seasonal Sonic Branding
Posted on
06 Oct 2025
Category
Automotive Audio Branding
06 Oct 2025 • Automotive Audio Branding
The (Spooky) Sounds of Rivian
Halloween Themes
Since 2021, we’ve partnered with Rivian to help bring their vehicles to life through sound — both inside and out. tells the story of our foundational audio design language that blends nature with technology. Together, we've extended that language into new experiences and touchpoints. From lighting themes to Launch Mode, we've used the power of sound to transport users from Glacier Fogs to Pacific Sunsets. Around All Hallows' Eve, however, you can hear a chill in the air in Crimson Moon and Foggy Bog.
Crimson Moon
Foggy Bog
Audio UX has consistently brought invaluable creativity and technical know-how to our sound design process over the years.
Audio Activations
For the last few years, we've had the opportunity to give Rivian vehicles a haunting twist for Halloween. Eerie soundscapes, spooky SFX, and thematic variations help to get drivers, passengers, and fans in the spirit. Each year gets its own theme, accompanied by special auditory activations.
Haunted House
Phantom Waltz
Unlocking New Sounds
The iconic bluebird lock chirp sound was the first to dress up for Halloween, and it was a hoot 🦉. Continuing our nature theme, we added owls and crows to the family of lock sounds. Some settings allowed users to play the bluebird by day, and the Halloween version at night 🔐🌙.
Spooky Lock Sounds
Over the years, we've created variations on the lock sound. In the animal kingdom, we have cawing crows and hooting owls. We also have a special two-part call-and-response twist on a classic.
Crow Caw
Owl Hoot
Bach Unlock
Bach Lock
Stay Tuned
Stay tuned for more seasonal sonic branding from Audio UX®, and have a Happy Halloween 🎃
