Case Study
Amazon Automotive Audio Branding
Amazon Automotive Audio Branding
Category
Automotive, UX Sound Design
Opportunity
Audio UX® worked with Rivian to develop the sound of their Electric Delivery Vehicle for Amazon.
The Story
Amazon partnered with Rivian to create a sustainable delivery fleet. Leveraging the underlying Rivian technology, Amazon has committed to deploy 100,000 of their electric delivery vehicles by 2030. We were brought on by both teams as the experts in automotive sound design to create a solution that customized the power of the Rivian sound for the Amazon brand.
UX Sounds
The Rivian EDV by default is unbranded, both visually and sonically. We took this blank canvas and the framework of the Rivian audio design system and applied a balance of the Amazon audio branding to carefully craft safety sounds for the fleet of vans.
Welcome
Confirmation
Error
Incoming Call
Safety Sounds
From ADAS to AVAS, we created critical safety sounds for the driver and pedestrian experiences. The ADAS (Advanced Driver-Assistance System) offer auditory alerts in the cabin. The AVAS (Acoustic Vehicle Alerting System) is the artificial engine sound.
Telltale Alert
Highway Takeover
Rear Cross Traffic Alert
Amazon AVAS
Sonify Your Story
