Case Study
Hinge Health Holistic Audio Branding
Hinge Health Holistic Audio Branding
Category
Audio Logo, Branded Music, UX Sound Design, Voice Experience
Opportunity
Audio UX® collaborated closely with Hinge Health on a holistic audio identity consisting of an audio logo, UX sounds, and a branded music library.
The Story
We assessed the entire Hinge Health audio user experience from sound to voice. We analyzed their current in-app UX to define when and where sounds, music, and voiceover should be used and what they should sound like. We told that story through a creative concept: Pulse of Nature.Combining music therapy with biomusicology allowed us to blend soothing soundscapes with a steady rhythm. Rhythmic entrainment has the potential to improve performance. There is a connection between beats per minute in music and Pulse (heart rate). Listening to the sounds of Nature is known to promote tranquility and in some cases, reduce feelings of pain. 
Audio Logo
The Hinge Health audio logo scores perfectly to the ribbon animation. There is an energetic buildup, followed by a punctuated two-note "heart-beat" melody outlining the syllables in Hinge Health.
UX Sounds
Physical therapy exercise sessions rely on movements that sometimes put your device out of view. UX Sounds help to not only guide users through their routines, but to encourage them to do their best while they're at it.
Session Start
Countdown
CV In Position
CV Out of Position
Branded Music for MSK Care
Hinge Health has content both in-app and online, ranging from testimonials to tutorials, which requires a robust branded music library full of variation for each use case—including versions with and without melody, emotional emphasis, and ambient loops.
Main Theme
Relaxed Theme
Emotional Theme
Ambient Loop
Holistic Audio Branding
Today, the Hinge Health holistic audio branding is heard throughout all content channels. The UX Sounds are implemented within the mobile app, and the music library and audio logo are used for videos, such as the feature below, to reach every user, from individuals to organizations.
Sonify Your Story
